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Genesis GV90 now on sale in South Korea, with prices starting at 139.5 million Korean won (approx. Rs. 97.95 lakh)
The Intellectual Property India (IP India) office has granted Hyundai Motor Company and Kia Motor Corporation, both subsidiaries of South Korea’s Hyundai Motor Group, design rights for the Genesis GV90. The two companies applied jointly, and IP India published the registration on 6 November.
Registering vehicle designs is a routine process in the auto industry to protect against unauthorised copying. Thus, the GV90’s design registration at IP India does not necessarily mean there’s a launch plan. However, the new model could arrive in India eventually, as early as 2028.
“We have very high ambitions with Genesis, and we are launching Genesis in India in 2027,” Hyundai Motor Corporation President and CEO Jose Munoz said at Hyundai Motor India Limited’s first-ever CEO Investor Day, held on 15 October 2025. Speaking further, Munoz said that Genesis models will be available with a diverse set of powertrains.
The Genesis GV90 is Hyundai Motor Group’s flagship vehicle. Based on a newly developed eMP platform, dedicated to Genesis flagship models, it is a full-size SUV measuring 5,285 mm in length, 2,030 mm in width, and 1,815 mm (with 22-inch wheels)/1,825 mm (with 24-inch wheels), along with a 3,245-mm wheelbase. In South Korea, it is available in 4-, 6-, and 7-seat versions.
The highlight of the GV90 is the world’s first independently opening and closing hidden B-pillar coach doors, available exclusively on a ‘Neolun’ variant. This configuration also brings swiveling front seats, and the GV90 is the first model across Hyundai Motor Group brands to be available with this feature.
The Genesis GV90 uses two motors, including a 322 hp/350 Nm unit powering the front wheels and a 335 hp/450 Nm unit powering the rear wheels. This setup gives 657 hp and 800 Nm of torque, enough to accelerate from 0 to 100 km/h in 4.9 seconds and achieve a top speed of 240 km/h. A 123.5 kWh NMC battery pack powers these motors, and it delivers a range of anywhere between 432 and 500 kilometres, as per South Korea’s Ministry of Trade, Industry and Energy (MOTIE).
It is worth noting here that MOTIE’s test method typically yields significantly lower but more realistic range figures than ARAI’s. The first Genesis models launched in India will likely be the GV80, positioned as a BMW X5 rival. It will be assembled locally from imported knocked-down kits.